diff --git a/main.go b/main.go
index e0f3d73..b675453 100644
--- a/main.go
+++ b/main.go
@@ -6,6 +6,7 @@ import (
 	"flag"
 	"fmt"
 	"strconv"
+	"strings"
 
 	"github.com/rs/zerolog/log"
 	"google.golang.org/protobuf/compiler/protogen"
@@ -14,6 +15,7 @@ import (
 var (
 	useProtoNames   *bool
 	emitUnpopulated *bool
+	excludeMsgs     *string
 )
 
 func main() {
@@ -21,6 +23,7 @@ func main() {
 
 	useProtoNames = flags.Bool("use_proto_names", true, "default: true")
 	emitUnpopulated = flags.Bool("emit_unpopulated", true, "default: true")
+	excludeMsgs = flags.String("exclude", "", "message to ignore. delimited with `,`")
 
 	protogen.Options{ParamFunc: flags.Set}.Run(func(plugin *protogen.Plugin) error {
 		for _, file := range plugin.Files {
@@ -60,6 +63,11 @@ func generateFile(p *protogen.Plugin, f *protogen.File) error {
 	g.P()
 
 	for _, msg := range f.Messages {
+		// Check if message should be excluded.
+		if exclude(*excludeMsgs, msg.GoIdent) {
+			continue
+		}
+
 		g.P("func (x ", msg.GoIdent.GoName, ") Value() (driver.Value, error) {")
 		g.P("f := &x")
 		g.P()
@@ -80,7 +88,27 @@ func generateFile(p *protogen.Plugin, f *protogen.File) error {
 		g.P(`	return fmt.Errorf("type assertion failed")`)
 		g.P(`}`)
 		g.P(`}`)
+		g.P()
 	}
 
 	return nil
 }
+
+func identifier(id protogen.GoIdent) string {
+	return fmt.Sprintf("%s.%s", strings.Trim(id.GoImportPath.String(), `"`), id.GoName)
+}
+
+func exclude(e string, i protogen.GoIdent) bool {
+	if e == "" {
+		return false
+	}
+
+	excs := strings.Split(e, ",")
+	for _, ex := range excs {
+		if ex == identifier(i) {
+			return true
+		}
+	}
+
+	return false
+}