diff --git a/README.md b/README.md
index 2b1555c2..dc4b9c91 100644
--- a/README.md
+++ b/README.md
@@ -32,15 +32,9 @@ We have detailed [instructions](docs/running.md#standalone) on running cAdvisor
 
 See the more detailed instructions in the [build page](docs/development/build.md). This includes instructions for building and deploying the cAdvisor Docker image.
 
-## InfluxDB and Cluster Monitoring
+## Exporting stats
 
-cAdvisor supports exporting stats to [InfluxDB](https://influxdb.com/). See the [documentation](docs/influxdb.md) for more information and examples.
-
-cAdvisor also exposes container stats as [Prometheus](http://prometheus.io) metrics. See the [documentation](docs/prometheus.md) for more information.
-
-cAdvisor also supports exporting stats to [ElasticSearch](https://www.elastic.co/). See the [documentation](docs/elasticsearch.md) for more information.
-
-[Heapster](https://github.com/kubernetes/heapster) enables cluster wide monitoring of containers using cAdvisor.
+cAdvisor supports exporting stats to various storage plugins. See the [documentation](docs/storage/README.md) for more details and examples.
 
 ## Web UI
 
diff --git a/cadvisor.go b/cadvisor.go
index f52ac901..6d80a049 100644
--- a/cadvisor.go
+++ b/cadvisor.go
@@ -39,7 +39,6 @@ var argIp = flag.String("listen_ip", "", "IP to listen on, defaults to all IPs")
 var argPort = flag.Int("port", 8080, "port to listen")
 var maxProcs = flag.Int("max_procs", 0, "max number of CPUs that can be used simultaneously. Less than 1 for default (number of cores).")
 
-var argDbDriver = flag.String("storage_driver", "", "storage driver to use. Data is always cached shortly in memory, this controls where data is pushed besides the local cache. Empty means none. Options are: <empty> (default), bigquery, influxdb, and kafka")
 var versionFlag = flag.Bool("version", false, "print cAdvisor version and exit")
 
 var httpAuthFile = flag.String("http_auth_file", "", "HTTP auth file for the web UI")
@@ -109,9 +108,9 @@ func main() {
 
 	setMaxProcs()
 
-	memoryStorage, err := NewMemoryStorage(*argDbDriver)
+	memoryStorage, err := NewMemoryStorage()
 	if err != nil {
-		glog.Fatalf("Failed to connect to database: %s", err)
+		glog.Fatalf("Failed to initialize storage driver: %s", err)
 	}
 
 	sysFs, err := sysfs.NewRealSysFs()
diff --git a/docs/storage/README.md b/docs/storage/README.md
new file mode 100644
index 00000000..f3c05737
--- /dev/null
+++ b/docs/storage/README.md
@@ -0,0 +1,14 @@
+# cAdvisor Storage Plugins
+
+cAdvisor supports exporting stats to various storage driver plugins. To enable a storage driver, set the `-storage_driver` flag.
+
+## Storage drivers
+
+- [BigQuery](https://cloud.google.com/bigquery/). See the [documentation](../../storage/bigquery/README.md) for usage.
+- [ElasticSearch](https://www.elastic.co/). See the [documentation](elasticsearch.md) for usage and examples.
+- [InfluxDB](https://influxdb.com/). See the [documentation](influxdb.md) for usage and examples.
+- [Kafka](http://kafka.apache.org/)
+- [Prometheus](http://prometheus.io). See the [documentation](prometheus.md) for usage and examples.
+- [Redis](http://redis.io/)
+- [StatsD](https://github.com/etsy/statsd)
+- `stdout` - write stats to standard output.
diff --git a/docs/elasticsearch.md b/docs/storage/elasticsearch.md
similarity index 100%
rename from docs/elasticsearch.md
rename to docs/storage/elasticsearch.md
diff --git a/docs/influxdb.md b/docs/storage/influxdb.md
similarity index 100%
rename from docs/influxdb.md
rename to docs/storage/influxdb.md
diff --git a/docs/prometheus.md b/docs/storage/prometheus.md
similarity index 100%
rename from docs/prometheus.md
rename to docs/storage/prometheus.md
diff --git a/storage/storage.go b/storage/storage.go
index 1a0dccf0..b420d4b1 100644
--- a/storage/storage.go
+++ b/storage/storage.go
@@ -16,6 +16,7 @@ package storage
 
 import (
 	"fmt"
+	"sort"
 
 	info "github.com/google/cadvisor/info/v1"
 )
@@ -47,3 +48,12 @@ func New(name string) (StorageDriver, error) {
 	}
 	return f()
 }
+
+func ListDrivers() []string {
+	drivers := make([]string, 0, len(registeredPlugins))
+	for name := range registeredPlugins {
+		drivers = append(drivers, name)
+	}
+	sort.Strings(drivers)
+	return drivers
+}
diff --git a/storagedriver.go b/storagedriver.go
index 6da3b305..a72bc144 100644
--- a/storagedriver.go
+++ b/storagedriver.go
@@ -16,6 +16,8 @@ package main
 
 import (
 	"flag"
+	"fmt"
+	"strings"
 	"time"
 
 	"github.com/google/cadvisor/cache/memory"
@@ -31,18 +33,20 @@ import (
 	"github.com/golang/glog"
 )
 
-var storageDuration = flag.Duration("storage_duration", 2*time.Minute, "How long to keep data stored (Default: 2min).")
+var (
+	storageDriver   = flag.String("storage_driver", "", fmt.Sprintf("Storage `driver` to use. Data is always cached shortly in memory, this controls where data is pushed besides the local cache. Empty means none. Options are: <empty>, %s", strings.Join(storage.ListDrivers(), ", ")))
+	storageDuration = flag.Duration("storage_duration", 2*time.Minute, "How long to keep data stored (Default: 2min).")
+)
 
 // NewMemoryStorage creates a memory storage with an optional backend storage option.
-func NewMemoryStorage(backendStorageName string) (*memory.InMemoryCache, error) {
-	backendStorage, err := storage.New(backendStorageName)
+func NewMemoryStorage() (*memory.InMemoryCache, error) {
+	backendStorage, err := storage.New(*storageDriver)
 	if err != nil {
 		return nil, err
 	}
-	if backendStorageName != "" {
-		glog.Infof("Using backend storage type %q", backendStorageName)
+	if *storageDriver != "" {
+		glog.Infof("Using backend storage type %q", *storageDriver)
 	}
 	glog.Infof("Caching stats in memory for %v", *storageDuration)
-	storageDriver := memory.New(*storageDuration, backendStorage)
-	return storageDriver, nil
+	return memory.New(*storageDuration, backendStorage), nil
 }